Sendero
Front
Front is the customer operations platform built for the complex, high-stakes reality of B2B service. It keeps every team, tool, and customer conversation in sync so companies can scale without losing connection, context, or control.
Designed for cross-functional service, Front goes beyond traditional customer support help desks and unifies customer communication, internal coordination, and business context in a single AI command center, so teams can deliver exceptional experiences across the entire
- Built for B2B complexity: Designed for multi-threaded, multi-owner, high-stakes customer work, not just simple ticket deflection
- Complete conversation context: Keeps customer history, internal collaboration, and workflows connected in one place
- Operational visibility: Eliminates blind spots across teams, tools, and channels
- Control without rigidity: Predictable handoffs, ownership, and automation that respect human judgment
- AI you can trust: AI assists with routine work while preserving context and escalation paths for complex requests
Front is best suited for B2B mid-market to enterprise organizations (51–5,000 employees) with customer-facing operations that rely on email as the operational backbone, often spanning multiple teams, systems, and stakeholders.
Front is a strong fit when
- Customer requests involve history, nuance, and shared ownership
- Teams coordinate across Support, Operations, Client Services, Sales, Finance, or Legal
- Leaders need visibility and control, not just faster replies
- Existing tools break down under real-world complexity
Front is designed for organizations that treat service as an operational engine, not a pure volume-based contact center.
Amanda Bean - Sales Engineer, CX AI
- Company size: 51–5,000 employees
- Geography: U.S., UK/I, Canada
- Primary use cases: Customer communication, service delivery, help desk
- Primary channel: Email (omnichannel preferred)
- Buyer titles: Director, VP, Chief (Support, Operations, Client Services, Sales & Service)
- Buying committee: Finance, Legal, IT
Front is the customer operations platform built for B2B teams who deal in complexity. It connects every customer conversation, workflow, and teammate so teams can see clearly, stay
In control, and deliver service that holds up under real-world pressure.
Front doesn’t chase tickets. Front runs the whole operation.
Strongest industry fit
- Manufacturing
- Financial Services
- Tourism
- Professional Services / Offices
What we’ll ask before recommending them
- What types of customer requests do your teams handle most often today?
- Which tools or systems are you currently using to manage customer communication or support?
- Are you looking to replace an existing help desk or consolidate multiple tools into one platform?
- Which teams are typically involved when handling a customer issue?
- Is this solution intended for a single team or expected to expand across the organization?
- When are you hoping to have a solution in place?
Compare Front against competitors
Front is one of 46 providers we compare in CX & AI. We’ll run Front side-by-side against the alternatives on the requirements that actually matter to you — integrations, contract terms, support model, and real market pricing — and tell you honestly if a different provider fits better.
As your vendor-neutral Trusted Advisor, we can tell you honestly whether Front is the right fit — and compare it against every alternative in the market, typically at no cost to you.
