truCX
- Headquarters: 211 Welsh Pool Road, Suite 236, Exton, PA 19341
- Our purpose is empowering acceleration for CX Decision Makers
- Built on Microsoft Power Platform utilizing Azure, Dataverse, Power BI and Power Apps
- Time to Value: Insights come in days, not weeks and months (speeds CX discovery).
- Customer can be onboarded on the truCX platform in days (Speed builds CX project momentum).
- Drive participation with key executives from Day 1 (so they don’t slow the process later).
- Process drives data-driven insights such as functional charts, sentiment analysis, trends and comparisons, user analytics and more (not human effort and spreadsheets).
The truCX platform includes these core components
TruMoments: Built around the 5 core frameworks and many deep dives, customers can capture genuine organizational sentiments with truMoments. Leveraging a CX design-thinking approach, this tool drives continuous CX Baselining to devise innovative CX strategies, fostering trust, engagement, and meaningful connections.
- Builds trust, consensus and authenticity within your organization
- Enhances organizational engagement for CX initiatives
- Creates strong emotional connections around CX projects
- Supports personalization for feedback and scoring
TruInsights: Transform how you utilize data-driven insights for CX decisioning with truInsights. It empowers customers to spot trends, capture justifications, use sentiment analysis as a competitive advantage, and stay ahead by providing essential intelligence for executing CX projects.
- Enables data-driven decision-making
- Quickly create charts and business intelligence output for sharing of data across the organization
- Streamlines operations – track progress toward participation with user analysis
- Drives confidence in the process and requirement outcomes
- Generate custom requirements by CX project, based on priorities, scoring and justifications
TruWorkspace Hub: This hub allows downloadable resources for customers to then customize to their needs.
- Deeper questions to ask vendors
- RFP and requirement templates
- Templates to help drive business justifications
- Mid-size to Enterprise Contact Center (300+ agents)
- Sweet Spot – 1,500 to 10,000 agents, but scalable to unlimited number of agents
- Customer feels current CX platforms and tools are disparate, complex and hindering innovation
- Customer is migrating from premise-based contact center platform to the cloud
- 20+ CX stakeholders and decision makers involved in the decision-making process
- Committed to continuous improvement for all “ongoing” CX initiatives and projects
- Smaller contact center (25 to 300 agents)
- Sweet Spot – 150 to 300 agents
- Short-term need on a specific project or CX project
- $10k for up to 10 Users over 30 days, use it as a “trojan horse” strategy
- Less complex environment, not many decision-makers
- Subscription sensitive based on size of the contact center
TruCX is the industry's first groundbreaking CX collaboration platform, revolutionizing how organizations approach CX orchestration by providing comprehensive frameworks and in-depth journey analyses that uncover meaningful insights.
TruCX addresses the challenge of disjointed and uneven discovery strategies by offering a unified, collaborative environment that enhances decision-making, streamlines operations, and fosters continuous improvement across all levels of the organization.
Strongest industry fit
- Financial Services
- Healthcare
- Retail & Consumer Products / eCommerce
What we’ll ask before recommending them
- When engaging with a Customer Experience (CX) stakeholder, it's crucial to ask questions that help you understand their current situation, challenges, goals, and the technical landscape of their CX initiatives.
- Do you have an initiative to drive innovation or change in your CX practice?
- What are the primary goals and objectives of your current CX strategy?
- How do you currently measure the pain points, needs and wants from the CX teams internally?
- Can you describe the key challenges your organization is facing in delivering exceptional customer experiences?
- How aligned are your internal teams (e.g., marketing, sales, support) to CX priorities?
Compare truCX against competitors
truCX is one of 46 providers we compare in CX & AI. We’ll run truCX side-by-side against the alternatives on the requirements that actually matter to you — integrations, contract terms, support model, and real market pricing — and tell you honestly if a different provider fits better.
As your vendor-neutral Trusted Advisor, we can tell you honestly whether truCX is the right fit — and compare it against every alternative in the market, typically at no cost to you.



