• Headquarters: 211 Welsh Pool Road, Suite 236, Exton, PA 19341
  • Our purpose is empowering acceleration for CX Decision Makers
  • Built on Microsoft Power Platform utilizing Azure, Dataverse, Power BI and Power Apps
  • Time to Value: Insights come in days, not weeks and months (speeds CX discovery).
  • Customer can be onboarded on the truCX platform in days (Speed builds CX project momentum).
  • Drive participation with key executives from Day 1 (so they don’t slow the process later).
  • Process drives data-driven insights such as functional charts, sentiment analysis, trends and comparisons, user analytics and more (not human effort and spreadsheets).

The truCX platform includes these core components

TruMoments: Built around the 5 core frameworks and many deep dives, customers can capture genuine organizational sentiments with truMoments. Leveraging a CX design-thinking approach, this tool drives continuous CX Baselining to devise innovative CX strategies, fostering trust, engagement, and meaningful connections.

  • Builds trust, consensus and authenticity within your organization
  • Enhances organizational engagement for CX initiatives
  • Creates strong emotional connections around CX projects
  • Supports personalization for feedback and scoring

TruInsights: Transform how you utilize data-driven insights for CX decisioning with truInsights. It empowers customers to spot trends, capture justifications, use sentiment analysis as a competitive advantage, and stay ahead by providing essential intelligence for executing CX projects.

  • Enables data-driven decision-making
  • Quickly create charts and business intelligence output for sharing of data across the organization
  • Streamlines operations – track progress toward participation with user analysis
  • Drives confidence in the process and requirement outcomes
  • Generate custom requirements by CX project, based on priorities, scoring and justifications

TruWorkspace Hub: This hub allows downloadable resources for customers to then customize to their needs.

  • Deeper questions to ask vendors
  • RFP and requirement templates
  • Templates to help drive business justifications
  • Mid-size to Enterprise Contact Center (300+ agents)
  • Sweet Spot – 1,500 to 10,000 agents, but scalable to unlimited number of agents
  • Customer feels current CX platforms and tools are disparate, complex and hindering innovation
  • Customer is migrating from premise-based contact center platform to the cloud
  • 20+ CX stakeholders and decision makers involved in the decision-making process
  • Committed to continuous improvement for all “ongoing” CX initiatives and projects
  • Smaller contact center (25 to 300 agents)
  • Sweet Spot – 150 to 300 agents
  • Short-term need on a specific project or CX project
  • $10k for up to 10 Users over 30 days, use it as a “trojan horse” strategy
  • Less complex environment, not many decision-makers
  • Subscription sensitive based on size of the contact center

TruCX is the industry's first groundbreaking CX collaboration platform, revolutionizing how organizations approach CX orchestration by providing comprehensive frameworks and in-depth journey analyses that uncover meaningful insights.

TruCX addresses the challenge of disjointed and uneven discovery strategies by offering a unified, collaborative environment that enhances decision-making, streamlines operations, and fosters continuous improvement across all levels of the organization.

Strongest industry fit

  • Financial Services
  • Healthcare
  • Retail & Consumer Products / eCommerce

What we’ll ask before recommending them

  • When engaging with a Customer Experience (CX) stakeholder, it's crucial to ask questions that help you understand their current situation, challenges, goals, and the technical landscape of their CX initiatives.
  • Do you have an initiative to drive innovation or change in your CX practice?
  • What are the primary goals and objectives of your current CX strategy?
  • How do you currently measure the pain points, needs and wants from the CX teams internally?
  • Can you describe the key challenges your organization is facing in delivering exceptional customer experiences?
  • How aligned are your internal teams (e.g., marketing, sales, support) to CX priorities?

Compare truCX against competitors

truCX is one of 46 providers we compare in CX & AI. We’ll run truCX side-by-side against the alternatives on the requirements that actually matter to you — integrations, contract terms, support model, and real market pricing — and tell you honestly if a different provider fits better.

As your vendor-neutral Trusted Advisor, we can tell you honestly whether truCX is the right fit — and compare it against every alternative in the market, typically at no cost to you.

Compare this provider against the whole market.

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